Your speech is like a letter. Does your message matter? It matters to you. But will it be relevant to recipients? Pet insurance will be relevant to dog owners. But I get letters asking me to take out vet bills insurance and I don't have a dog. As a speaker you need to look at your information and ask how it can improve the lives of the people listening.
So make a promise you can deliver. Tempt the audience with a treat. Save them from danger. Solve their problems. Encourage them to take action. Be their friend.
WIFM
'What's In It For Me!' That's what each member of the audience is asking.
Decide what you are offering. Gardens. Yes, what's in it for the audience? They are pensioners who live in flats and have bad backs. Are you offering a day trip to see the garden shown on your slides? Can they travel? Can they enjoy it every day? What can they bring back? Seeds and plants for their windowsill? How To Grow Gardens on Your Windowsill.
Book titles of non-fiction books often solve problems. Quick and easy recipes. Free food.
Fiction and humour which entertain us may be an absurd escapism: Join the Jazz players in the Jungle.
So make a promise you can deliver. Tempt the audience with a treat. Save them from danger. Solve their problems. Encourage them to take action. Be their friend.
WIFM
'What's In It For Me!' That's what each member of the audience is asking.
Decide what you are offering. Gardens. Yes, what's in it for the audience? They are pensioners who live in flats and have bad backs. Are you offering a day trip to see the garden shown on your slides? Can they travel? Can they enjoy it every day? What can they bring back? Seeds and plants for their windowsill? How To Grow Gardens on Your Windowsill.
Book titles of non-fiction books often solve problems. Quick and easy recipes. Free food.
Fiction and humour which entertain us may be an absurd escapism: Join the Jazz players in the Jungle.
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