Wednesday, March 5, 2014

Make Your Message Clear - Title- Opening / Punchline

Speakers sometimes give a speech without a title. Or you have a generic term such as Teaching. Or even more person, A Teacher.
    Are you being paid? If so, give the audience what they want.
    If you are paid simply to be entertaining, a striking outfit, a uniform, a puppet or prop might entertain.
    If you are not being paid, why not? Is it because they argue that you are promoting your book? If so, you need a book display; a talk about why you wrote the book and what your book will do for them. (That could be amuse them.)
   
TITLE
   You should start with a title. That keeps you on track. Otherwise you talk around the subject. You start by saying how you became a teacher, then your fun as a teacher. You forget the purpose of your speech, to persuade people to send their children to you because you are a good teacher.
  Let's look at some kinds of speeches:
 
CLARIFY & MATCH YOUR MESSAGE & CALL TO ACTION 
     Let’s start with purpose and title. What is the purpose? Your title, opening sentence and punchline should all state and reinforce this message. Is it:

1 Give money For Publishing Your Book / a Gift Book For Your Grandchild / Toilets In Schools In Africa.
2 My name is Angela, and I want a job working with a school / charity.
3 As a teacher, I can teach you grammar, spelling, punctuation.
3 Give Money to Me / Oxfam / the NSPCCC / Volunteer Action Development.
4 GIVE TIME, GIVE HELP Africa / Harrow / Singapore / New York / this school /this club needs you - write to them /see our website and volunteer to help today.  
5 Follow your dream - you can make a difference. 
6 I CAN HELP YOU What’s your favourite charity? Project? Life dream? - I am a manager / life coach / teacher / financier and I can help you. 

JOKEY PUNCHLINE / PUN ..........  
CALL TO ACTION
My name’s Angela / whatever - ask me for my business card. 

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